I. Responsible for the protection of your personal data.

Vacacionando.com S.A. de C.V. hereinafter referred as “Share The Experience”, with address in Boulevard Kukulcan, km 7, Block 42, Lot 13, Top Floor, Hotel Zone, Zip Code 77500, Cancun Quintana Roo, Mexico, is responsible for the collection and use of the personal data required and collected from customers, in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares LFPDPPP), and the provisions established by articles 1º, 3º and 5º of the General Data Protection Regulation (EU) 2016/679 (GDPR).

II. Data collected and use of the information requested from our customers.

Personal data collected through physical formats, by telephone or electronically through our websites, will be used to start, manage, and maintain the services provided to the clients who participate in our programs and promotions, under the terms outlined in this section:

a) General Data

The general data collected, such as name, phone number, email, date of birth, job, home city, national identity document or passport will be used for the following essential purposes:

        1. Begin providing services that customers contract with the company.
        2. To upload our customers’ information into our systems and database to provide and administer the services contracted.
        3. For the purchase of travel certificates.
        4. For the acquisition of vacation packages subsidized by Sunset World Resorts Vacation Club.
        5. To assign numbers of travel certificates and access codes to those customers who join and use the programs and services operated in our different websites listed under Section VII of this privacy notice.
        6. To comply with the different laws that regulate our services and activities.
        7. To create our guests’ and customers’ electronic and paper files.
        8. To deal with complaints and inquiries, and to provide our customers with information related to travel reservations or cancellations received by our Call Center.
        9. To confirm, verify, correct and update their personal data.
        10. To manage reservations requested by our customers.
        11. To charge for our services and for collection efforts with respect to receivables that are not paid when due.
        12. To charge for services and programs paid electronically with a credit card.
        13. To charge any additional expenses or fees for extra services contracted, and.
        14. To properly identify our clients as vacation club members or guests.

Additionally, this information can be used for the following non-essential purposes:

a) To send our customers offers, discounts, special fees, and other benefits.
b) For statistical purposes; and,
c) For promotional and marketing purposes.

b) Financial and Asset Data.

The financial and asset data collected from our guests and customers such as: credit card number, bank account, monthly income, and additional revenue streams, will be used to analyze their financial profile and grant them access to promotions and programs based on their economic characteristics. Additionally, Mexico’s Federal Law to Prevent Money Laundering (Ley Federal para la Prevención e Identificación de Operaciones con Recursos de Procedencia Ilícita LFPIORPI), may require the collection of additional financial data and information related to clients’ assets. For these purposes and in compliance with Mexican Privacy Law, we will request their express written consent at the time of data collection, notifying them about the legal scope of their consent.

III. Data transfer.

The personal data collected by “Vacacionando” can be transferred to companies that help us provide some of the goods and services requested by our customers. These transfers are necessary to comply with the provision of contracted services. Therefore, it will not be necessary to obtain their express consent for these transfers in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.
Except in the cases listed above, and unless the conditions set forth by Articles 37 of the LFPDPPP and 49 of the GDPR are updated, the data provided by our visitors, partners, guests, vacation club members and referred visitors will not be transferred under any circumstances.

IV. Trademarks.

“Vacacionando” will be able to provide its services through the following trademarks:
• Share
• Vacacionante
• Sonha Caribe
• Dreams Destination

V. Use of images.

To document and communicate information about the activities and events held throughout the year such as: award ceremonies and rewards, as well as news, “Vacacionando” can use, print, reproduce and publish the images of our guests, vacation club members, beneficiaries, and people referred to in print or electronic media, newsletters, publications, photographic memories, in all their forms and expressions, performances, editions, phonograms, video and broadcasts for the purposes outlined herein. These images will not be commercially exploited by “Vacacionando”.

The information that we collect from our guests, vacation club members, and customers may be used for advertising, marketing and/or market research, according to the relationship existing between them and “Vacacionando.” When “Vacacionando” intends to use the images for these purposes, the company will request your express written authorization before their use.


VI. Restrictions on the use or disclosure of personal data.

In accordance with Article 16, Section III of the LFPDPPP and Article 18 of the GDPR, those who wish to limit the use and disclosure of their personal data, or who no longer wish to receive communications regarding the non-essential purposes detailed in this privacy notice, may send an email to datosvacacionando@mxrru.com to request no further contact for these purposes.

VII. Withdrawal of consent and rights of Access, Rectification, Cancellation and Opposition.

As stated in the LFPDPPP as of January 6, 2012, as well as in Articles 15, 16, 17, 18 of the GDPR, the holders of personal data collected by “Vacacionando” may request: access, correction, cancellation (should this be legally appropriate) and opposition to the use of their personal data, as well as to withdraw their consent. To exercise these rights, they must follow this procedure:

  1. They must send an application by email to our Privacy Office at datosvacacionando@mxrru.com stating the right they want to exercise: access, correction, cancellation and/or opposition, which must indicate their full name, the legal or commercial relationship with ”Vacacionando”, the type of right they wish to exercise, accurately identifying the data for which they request access, correction, cancellation or opposition, or those for which they decide to withdraw their consent, attaching any of the official identification documents (valid passport or current immigration document), in order to prove their identity.
  2. In the case of personal data whose owners are underage or people who cannot legally give consent themselves, this request must be made by the person who legally represents their rights, either through the accreditation of parental rights; or through his/her legally appointed guardian or tutor.
  3. Data owners must send their application for the exercise of the aforementioned rights and may attach all the documents that are relevant to their request. For correction applications, it will be necessary to precisely specify the changes requested, including the documentation that supports their claim.
  4. Applications for the exercise of these rights must be submitted during working hours and on business days in accordance with the Mexican Federal Law of Administrative Procedure.
  5. The request must be sent to the email address mentioned above in point No. 1, and an acknowledgment of receipt will be sent with the corresponding date of receipt. Should the application not fulfill the legal requirements, we will contact the holder within five (5) business days to ask to amend the application for up to ten (10) business days. Otherwise, the application will be considered as not submitted.
  6. If the request has been sent on Friday or on a non-business day, it may be received on the following business day.
  7. The request will be answered via email within a period of twenty (20) business days from the date of receipt. This period may be extended for twenty (20) additional business days when there are adequate reasons, and this situation will be notified to the holder under the terms of the provisions of Article 97 of the LFPDPPP Regulations.
  8. If the request is made in accordance with the LFPDPPP and other current regulations, access will be granted, the data will be corrected or canceled, the right of opposition will be effective, or the consent will be revoked within fifteen (15) business days following the date on which the request was answered. This period may be extended for fifteen (15) additional days for adequate reasons, and this situation will be notified to the holder under the terms of the provisions of Article 97 of the LFPDPPP Regulations.
  9. In all cases where the request is appropriate, in accordance with the terms of Articles 32, 33, 34 and 35 of the LFPDPPP, the data will be sent free of charge through the holder’s email address for said purpose. In case the information should be required to be sent through another form of delivery, payment must be made for the cost of shipping and/or the cost of reproduction of copies or other formats that may be incurred.

VIII. Online data management.

This section describes the use of the personal data in the following websites:


Online Privacy Policy

Our policy regarding the information related to the use of our websites is described below. You should review this Privacy Policy regularly since it may change at any time at our discretion.

When you access any website of “Share The Experience”, we register your Internet address (this address usually is temporary and is assigned by your Internet service provider when you log in), the type of operating system and browser you use. In addition we can trace the pages of the site that you are visiting. The information we collect is used to improve the users experience of our websites, the whole process is done without any knowledge of your name or any other information that will allow us to identify you. While visiting any website of “Share The Experience”, unless you decide to identify with us, your navigation is anonymous.

Share The Experience” does not require that you provide personal data to use any of our websites, unless necessary. Some applications may require you to disclose any personal information, our contact forms may require your email address to register and answer your comments, requests, questions or suggestions, and contact you if necessary. In these forms we will not require your name, financial, patrimonial and/or sensitive data, any disclosure of this information is your responsibility, regardless the above, if you voluntarily provide any of this information “Share The Experience” assures it will be used with strict confidentiality.

Cookies: A cookie is information that an Internet portal sends to your computer, which is stored on your hard drive. The next time you visit our site, we may use the information stored in the cookie to facilitate the use of ours websites. A cookie does not allow us to know your personal identity unless you explicitly choose to provide it. Most cookies expire after a period of time or can be deleted by you at any time. Also you can configure your browser to notify you when you receive a cookie so you can accept or reject it.

Social Networks

The data and information posted by the users of our socials networks, is published on their own account and is subjected to the terms and conditions established by the social network provider. “Share The Experience” will use this information to answer the requests and questions asked by the users and to contact them in case they request so.

The contact data of the users that request information about travel packages, tours and other services will be shared with our Customer Service Center to give them a personalized attention by e-mail or phone. The information provided by those users who decide to participate in our contests will be use to contact them in case they win and their image may be published.

Data Portability

In Accordance with the article 20 of the GDPR, you have the right to transfer your personal data to another supplier or controller without hindrance from the controller to which the personal data have been provided as long as the legal processing oy your data has been carried out by automated means. “Share The Experience”, ensures the most strict confidentiality and security to carry out the data transfer.

IX. Complaints regarding the use of your personal data.

If you believe that your rights regarding the protection of your personal data have been violated by any conduct, act or omission regarding the attention of your requests or in the use of your personal data, you can submit a complaint with the National Institute for Access to Information and Data Protection (INAI), for more information visit www.inai.org.mx.

X. More Information – Privacy Office.

If you have any questions regarding the content, interpretation or scope of this Privacy Notice, or need more information regarding the use of your personal data, please contact us through our Privacy Officer at the following email address: datosvacacionando@mxrru.com

XI. Updates.

This Privacy Notice is effective from January 1st of 2012 and may be modified on a discretionary basis by the Data Controller. If you have any questions about the scope and content of the privacy notice you can contact our privacy office.

Last Updated: April 1st, 2023.


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